The 6 degrees of separation is a myth: great products fail because they never get into the public eye.

Distribution is everything, branding is everything. Get your name out there, whatever it takes. The best distribution is of course word of mouth, which is why your initial pricing doesn’t really matter.

The most powerful growing products are networks, and they do three things at once: they make you look smart to the people you invite, they give you real value when the people you invite join, and they give real value to the people you’ve invited when they sign up.