Everyone is confused and stressed about what to build on AI because everyone is focused on a moving target: technology.

Nobody is talking about what people really need. The real challenge is not about the AI models, the apps, the blockchain, etc., but about how to create value.

Technology is and will remain a moving target. It is only part of the equation: the fundamental part is people. The way we communicate and sell to people hasn’t changed in centuries.

The official tech-driven narrative is designed to inflate bubbles with endless news and releases. Instead, focus on the invariants. Invariants are people, businesses and their needs.

How can AI improve those needs? Where is the real product? Look at the specific problems you know about and then see if AI can help. Not the other way around.