Everyone is confused and stressed about what to build on AI because everyone is focused on a moving target: technology.

No one is talking about what companies really need. The real challenge is not the AI models, the blockchain, the apps and so on, but how to create value.

Technology is a moving target and will remain so. Its only part of the equation: the fundamental part is people. The way we communicate and sell to people hasn’t changed in centuries.

Get away from the official tech-driven narrative, which is designed to inflate bubbles with endless releases and news. Instead, focus on the invariants.

Invariants are people who need social engagement, leisure, etc. Businesses need information, customers, etc. How to improve these interactions with AI? Where is the actual product?.

Go to the specific problems you know about and then see if AI can help. Not the other way round.