So many AI and SaaS platforms get it wrong

They really think that millions of people are going to spend hours learning how to create great images, text and video.

Nobody – apart from a few early adopters – is going to do that.

If you want to provide a tool with lots of features, go B2B. Focus on creating an ecosystem of agencies and consultants who can get a return on their investment in a learning curve.

Go B2C only and exclusively if a 7 year old can use your platform to do something very specific, immediately, and without any training.

Acquiring customers is already a complex task. Don’t make it harder by assuming that people are willing to spend time learning how to use your product. It just won’t happen.