Google’s current business model is primarily focused on links and clicks, rather than on AI technology. This is based on the assumption that users interact with the WWW, which is a network of websites and links.

However, as AI assistants become more advanced they will start working as augmented search engines, capable of mimicking human interaction, summarizing and presenting information in a fully customized way, with:

– No ads
– No SEO-optimized article crap
– No cookie banner
– No popups, no usability tricks, etc.

People will publish some kind of ‘contents.ai’ file and that will be it for the AI to know what is where: no need for UX/UI investment.

The www (as we know it) and Google ares the Yellow Pages of 25 years ago; something on its way to extinction.